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My name is Katy, I’m the founder and designer of RINDU based on the beautiful island of Bali in Indonesia. I used to work in the hospitality business with my husband, back in Belgium, where we both are originally from. It was during our honeymoon in Indonesia that I fell in love with the culture and their traditional craftsmanship. What began from a place of intrigue and admiration developed throughout the years and has since become my livelihood. In 2006, I started designing my first pieces of jewellery handcrafted by talented local artisans and marked the creation of RINDU. Two years later in Paris, I introduced my collection to international professional buyers and I would have never imagined my designs would be sold worldwide!
RINDU MEANS “LONGING FOR” OR “FEELING HOMESICK” IN INDONESIAN.
Everyone is longing for a unique piece of jewellery. And when I travelled to Indonesia on my own, I missed not having my husband by my side.
I am committed to supporting local craftspeople and maintaining their artisan techniques by offering unique statement jewellery made in a socially responsible way. I believe in the value of their work and the objects they create carry within them all those lovely, subtle nuances lost in modern production.
My customer is a creative-minded woman, who wants to stand out and look like herself, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. She knows that the mark of true luxury lies in the dedication to process, material, and design as they create a timeless aesthetic.
I consider the stories that will be created when my customers wear my jewellery. I believe that the value of each piece of jewellery only increases with time as they capture and preserve the story of their use. And my aim is to ensure these stories are rich in narrative making them worthy of your time and attention.